The most popular beer from Wyoming’s oldest brewery is getting a makeover. Actually, the beer itself will stay the same—it’s the brand that’s getting a refresh. And the change is likely to be a huge boost for one of the most popular destinations in Grand Teton National Park.
Snake River Brewing produces both a Snake River Lager and a Snake River Ale. After 20 years, the brewery figured it was time to rebrand the acclaimed lager as a way to avoid confusion between the two beers. This week, it will be relaunched as Jenny Lake Lager.