News coverage in and around the parks is expensive and time-consuming. National media outlets drop in for big, splashy stories like fires or bear attacks — or they offer the occasional travel or environmental feature. Local reporters understandably focus on the hot-button issues that are most important in their communities. But much of the coverage from all sources breaks down along state or county lines — or follows a narrow, single-issue approach that too often produces a fragmented and polarized result.
Yellowstone Gate has adopted a new approach that focuses on reporting about the common issues affecting the parks and their gateway communities. We’re relying on advertisers (and readers who support those advertisers) to help us succeed.
In the months ahead, Yellowstone Gate will be implementing new ad serving systems that allow us to focus on local advertisers with greater creativity, reporting and analytics than ever before. Please email [email protected] for more information.